The Challenge

Following decades of event industry leadership in India, Granvalor, now once again wanted to unify operations and solidify their brand. Ready to embrace this positive change, Granvalor defined a series of challenges the firm faced in developing a more modern brand. Among them, the company lacked a unifying purpose and story, and a look that would illustrate how far Granvalor has come and where it’s going. To accompany them on this journey, they enlisted BlueLetter.


Granvalor wanted to present itself as a trusted and inclusive partner for its clients.

From the outset, the ambition was to show what makes Granvalor: the people behind it and the work they do for their clients. Granvalor was committed to continue a tradition of fearlessness and independence—unafraid to follow their intuition, always looking for new ideas, and hell-bent on advancing the potential for their clients.

Working with Granvalor, BlueLetter developed smart and novel solutions and services they offer and their foresight and fundamental belief in the potential of capital.

BlueLetter refreshed Granvalor’s visual identity, bringing to life the visionary and decisive hallmarks of a strong, informed partner. Incorporating the visual identity into the new Granvalor website, from the homepage through the content and thought leadership, makes a compelling case for Granvalor’s expertise as a leader in event management industry.

Activities Handled: Website Designing & Development, Social Media Marketing, Corporate Mailing