The Project

Pyramid Home Divine is one of the Largest Healing and Health Resort, providing solutions to keep each one of their guest one step ahead of any potential health threats. After experiencing exponential growth, Pyramid Home Divine needed to unite the resort around one common brand story, thereby educating and forging deeper connections with audiences while also providing a foundation for future growth.

Ultimately the brand needed a clear story and new identity to better express PHD’s promise to customers and to unite and inspire them for better and quality living experience.

Inspired by PHD’s mission towards healthy lifestyle, we helped articulate a new brand purpose: “Healthy State of Mind & Body” which we amplified with a refreshed visual identity system, establishing an immediate connection between PHD and their guests.

To ensure that the recalibrated brand was implemented consistently we created a new brand structure and informing employees about the new direction for the brand and coaching on how to present this in a meaningfully different, yet consistent, way.

Activities Handled: Brand Building, Strategic Planning, Brand Structure Development, Corporate Profiling, Digital Marketing, Campaign Ideation/Conceptualisation, On-Ground Collaborations(in process), Photography