The Challenge

Soleil aimed to bring a range of clothing which serves brand attributes such as Grace, Precision & Luxury in Pune & Mumbai, for a niche set of audience. Facing facts regarding high competition and creating more awareness about the concept & brand across the audience, Soleil enlisted to create an effective brand-led strategy to create an awareness and a recall factor for the visitors in regards to the brand.


Brand visual concept & brand identity was designed after a research to better understand the Soleil perspective customer—who they are, what matters to them and what they’re looking for. Brand is engaged with a visual and conceptual appeal of luxurious & chic clothing and helps to stand out the classic image towards fashion. Brand Identity was conceptualised keeping in mind the recall factor of the concept and along with that the filtration of brand colors occurred as to complete the visual aesthetics of classic theme. Visualisation was formulated with a focus to engage the audience with a luxurious experience towards tailor-made clothing.

Activities Handled: Marketing ideation, strategic plan development, online activity execution & brand identity visualisation, digital marketing(in process)